Much more than a number.
Make your Instagram impossible to ignore, turn your visitors into the most loyal followers.
This interactive flip-counter starts conversations ⚡️ by showing and growing your followers in real time.
Grow your community, one visit at a time.
“Visitors love watching the Counter flip, and it creates a real sense of excitement. This organic boost has helped us reach even more new customers!”
Margo
Co-founder, Le BaB
“We upped the game. Every 1 000 followers, we offer a free round to customers. The impact has been insane!”
Valentin
Bartender, Le 3 Bis
“The Smiirl Counter has sparked conversations and boosted our Instagram followers. A small tool with big impact!”
Juliet
Manager, WENZHOU 温州美食林
“I thought the Smiirl Counter wasn’t for me with a small community, but it helped me build real connections. I love it.”
Alex
Social Media Manager, Glizzly Barber
“Our Smiirl Counter showcases our popularity and attracts curious customers—more than a Counter, it’s a marketing tool!”
Aldrick
Owner, Anglesio Moto
“Customers were leaving without following us. Printed signs didn’t work. The Counter changed all that!”
Benjamin
Owner, Majestic Escape Game
“We needed a stylish way to highlight our social media, the Smiirl Counter is perfect for that.”
Julia
Marketing Manager, Edenly
“It’s the perfect ice breaker, then when customers follow us, they get a branded glasses pouch—a small gift that builds lasting relationships.”
Max
Manager, Göta Optik
“I’m data-driven, so I used the 100-day trial to test the Counter. It quickly boosted our follower growth. Glad I gave it a shot!”
Pauline
Marketing Manager, Le Méridien
“The Smiirl Counter connects us with our customers. Now, our community always knows where to find us!”
James
Owner, New Soul Food
“The Counter motivates our digital team. Watching the follower count rise in real-time drives their focus and boosts energy.”
Quentin
Founder, Mecanicus
“When we hit a milestone, like 100 followers, we kick off our ‘Milestone Madness Challenge’—burpees, box jumps, and more!”
James
Coach, R2 Training
“The Smiirl Counter is a must-have for any restaurant. It’s like having a dedicated, passive employee gathering followers!”
Olivia
Owner, Paloma
“We use it in-store and during live events like collection launches. It makes following us far more engaging than any printed signs!”
Prune
Founder, Les Petites Jupes de Prune
“We placed the Counter at the checkout in our museum gift shop, and it’s been perfect. Guests naturally follow us after their visit!”
Wendy
Marketing Manager, Paradox Museum
“We use a Custom Counter to display our reviews. Customers love it—it builds trust, encourages reviews, boosting our brand’s reputation.”
Sara
Marketing Manager, Unbottled
“Our Counter tracks the number of deliveries we’ve made this year. Watching the numbers grow motivates our team and builds credibility.”
Henry
CEO, FastDoor
“We make the best doughnuts in town, and every customer helps prove it!”
Mattew
Manager, Simmons Bakers
“Our Custom Counter displays the number of children whose wishes have been granted by the association. It motivates our team and keeps us focused on our mission.”
Megan
Head of Marketing, Make a Wish
“We use Custom Counters in all our offices to show how much CO2 we’ve saved through selling refurbished products. It’s a constant reminder that motivates us.”
Pierre
Office Manager, Backmarket
Designed to be liked.
The Smiirl Counter brings a touch of Parisian charm to your space! Designed to fit in anywhere—whether on your storefront, by the register, or mounted on the wall—it’s sleek, modern, and guaranteed to turn heads.
With real-time updates, your follower count is always front and center, connecting effortlessly to your Instagram page via Wi-Fi. And those satisfying clicks of the mechanical flaps? A little retro magic, like an old-school train station board, adding a bit of extra flair.
Hit the 'Follow' button and see the magic unfold instantly !
This is a virtual preview. In real life, your Counter updates within 6-10 seconds.
We love numbers.
Discover the numbers that tell Smiirl’s story.
34,620
Daily active Counters around the world
If they all flipped at once, you’d probably hear it from space! 🧑🚀
1,403
Counters shipped in a single month
That’s one Counter every 32 minutes! Our delivery team is on a roll!
179,176
ft² of Smiirl Counter flaps manufactued
That’s enough to cover 4 soccer fields! ⚽️
+20%
Average follower growth in the first month for our clients
It’s like giving your social media a turbo boost! 🚀
110
Countries we ship to worldwide
If we could ship to the moon 🌕, we would!
360
Million—Followers displayed by Smiirl Counters globally
That’s like showing off to the entire U.S. population!
155
Press articles 🗞️ published following the launch of our pre-orders
Thanks to TechCrunch for publishing their article 12 hours before our official launch.
10
Years since we delivered our first Counter
Time flies… and so do the follower counts!
4.6
Trustscore on Trustpilot, based on 2,623 reviews
Looks like we’re doing something right.
5
Companies tried to copy our Counter—and failed
They came, they saw… but they didn’t conquer!
11,766
mi —the longest journey a Counter has traveled
From our warehouse in France to New Zealand! 🌏
95%
Of our clients say they’d recommend Smiirl Counters
The other 5%? They probably want to keep us as their secret weapon!
1h43
Average first response time from our Support Team
Not instant, but definitely worth the wait!
87
Countries where we’ve shipped at least one Counter
87 countries unlocked, 33 more to go! It’s like a Smiirl Counter Pokédex—gotta ship ’em all!
16,000
Norwegian Kroner raised in 10 minutes, thanks to a Smiirl Custom Counter
Proof that every number really can make a difference!
50
Minutes spent coming up with these fun facts
Totally worth it! Just as addictive as scrolling on TikTok.
The Smiirl story.
A letter from our founders.
Over 10 years ago in Paris, we started Smiirl with a simple idea: bring the numbers that matter to life. We wanted to create displays that connect your digital world with your physical space, making each milestone feel a little more real.
We began by supporting small businesses, knowing they’re the heartbeat of their communities. Today, we’re here for businesses of all kinds, helping you celebrate the numbers that matter most.
We’ve been cheering on founders and their teams for a decade—and we’re excited to keep celebrating with you!
Romain, Gaël & Gauthier
Choose your Counter: 5 or 7 Digits
$399
Digits
5-digit Counter
Tracks up to 99,999
Width
🧰 16.54 in
Height
🧻 4.13 in
Depth
🍊 3.98 in
Weight
💻 4.63 lb
Network Connectivity
Wi-Fi (2.4 GHz) Ethernet
Power Supply
5V universal power adapter
Power cable 8.2 ft (2.5 m)
Materials
Linden plywood front panel
With transparent polycarbonate glass screen
$579
Digits
7-digit Counter
Tracks up to 9,999,999
Width
🧰 22.2 in
Height
🧻 4.13 in
Depth
🍊 3.98 in
Weight
💻 5.95 lb
Network Connectivity
Wi-Fi (2.4 GHz) Ethernet
Power Supply
5V universal power adapter
Power cable 8.2 ft (2.5 m)
Materials
Linden plywood front panel
With transparent polycarbonate glass screen